Samsung’s Galaxy S24 family of smartphones will launch in the first quarter of 2024. This weekend, the South Korean company revealed what is expected to be a key component of the flagship phones, and it will lead to a divisive decision that will anger users.
At its inaugural Samsung System LSI Tech Day, Samsung launched the Exynos 2400 system on chip. It promises “a 1.7x increase in CPU performance and a remarkable 14.7x boost in AI performance compared to the previous Exynos 2200 product.”
The Exynos 2200 was launched in 2021 and powered the Galaxy S22, S22+, and S22 Ultra smartphones that were sold throughout Europe. The Galaxy handsets on sale in the rest of the world shipped with Qualcomm’s Snapdragon 8 Gen 1, and this angered Galaxy users in Europe, as the Snapdragon offered more performance, more battery life, and higher CPU benchmarking. Given a direct choice, the vast majority of connected consumers would choose the Snapdragon model. They never had that choice.
Neither did they have that choice with the three lead Galaxy S23 models, but that was something welcomed by the vast majority. With no presumptively titled Exynos 2300, Samsung made the decision that the S23 family would not only use the Snapdragon 8 Gen 2, but it worked with Qualcomm on a custom chip called the SnapDragon 8 Gen 2 Mobile Platform For Galaxy.
With the launch of the Exynos 2400, it’s unlikely that Samsung will not use its own chips in its Galaxy S24, S24+, and S24 Ultra handsets. No doubt there will be Qualcomm-powered models for a number of territories, but I’d expect the majority of handsets to use the homegrown solution.
With no performance details yet, Samsung’s Exynos may have found parity or even exceeded that of the Snapdragon. But no matter the victorious silicon, someone is going to be sold the weaker phone.
Which chipset will Samsung force on you?
Now read the latest smartphone headlines in Forbes’ weekly Android news digest…