Your Final, Complete Guide To What And When

The iPhone 15 series is so nearly with us you can almost hear it rustling in its recyclable packaging. There are lots of events to check in with between now and the moment the iPhones go on sale.

Here’s the fully detailed, completely updated guide to what’s happening when—down to the minute.

Right Now: Sign Up For The YouTube Reminder

Apple has launched its YouTube video countdown and you can sign up here to get a reminder to watch the next Apple special event (see below). Full details here. You can also watch on and the Apple TV app.

MORE FROM FORBESiPhone 15, iPhone 15 Pro Release Date: Apple Suddenly Unveils Video Countdown

Tuesday, September 12, 10 a.m. Pacific

This is when the special event kicks off at the Steve Jobs Theater in Apple Park. Apple’s HQ will see a pre-recorded keynote, kickstarted by Tim Cook in person. Then, if things ago according to how they have in previous years, press and guests will see and touch the new products in a hands-on area in the theater. These will be the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, which will not be called the iPhone 15 Ultra. Then there will be Apple Watch Series 9 and Apple Watch Ultra second-generation, plus Apple AirPods Pro second-generation, re-released with USB-C connector instead of Lightning, to match the new iPhones. The keynote will end some time between 11.00 and 11.45 a.m. Pacific, though this timing is approximate.

Wednesday, September 13, times vary

Apple AirPods Pro with USB-C connector could go on sale today, though next Friday, September 22, is the other option.

Friday, September 15

Pre-orders begin for all the new products. Exact time is not yet known and will roll round the world as surely as the sun rises. So, you’ll be able to pre-order earlier in Sydney than in San Francisco, for example.

There are persistent rumors that the iPhone 15 Pro Max will be delayed. I don’t subscribe to this view, though I think it’s possible that it may be in short supply, so prompt pre-ordering is suggested to avoid delays.

Monday, September 18 Or Tuesday, September 19, 10 a.m. Pacific

Apple will release the new software for iPhone, iPad, Apple TV and Watch, that is, iOS 17, iPadOS 17, tvOS 17 and watchOS 10. It’s going to be a busy week for Apple, so I think Monday is more likely than Tuesday but the final decision may not have been made yet.

Note that unlike last year when iPadOS came later, this year it seems likely they will all come together.

Tuesday, September 19 And Wednesday, September 20, 6 a.m. Pacific

Initial reviews of iPhone and Apple Watch will appear. Phone reviews will be one day, Watch the next. Note that Apple could push the reviews to Wednesday and Thursday, but I think it’s unlikely.

Friday, September 22, times vary

Apple’s 2023 range of iPhones and Watches will go on sale. Oh, at last.


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